A Cheyenne studio drawing packaging concepts, product sheets and shelf materials — then handing over a clean, production-ready set of files.
Fish Associates is a design studio working on how a product looks before anyone touches it. We build packaging concepts, arrange text and graphics, and draw the label and outer artwork until the object reads clearly from three feet away.
We stay on the design side of the table: concepts, layouts, presentation materials and a tidy handover pack. No manufacturing, no printing, no media buying — just the visual thinking and the files that carry it.
Services & rates
Flat US pricing. Two revision rounds included in every engagement.
📦 Packaging Concept Design
- Visual packaging concepts for consumer goods
- Text and graphic placement variants
- Label mockups and outer artwork drafts
🏷 Product Presentation Design
- Visual styling for product collections
- Product sheets and presentation cards
- One consistent look across a product line
🛍 Visual Merchandising Materials
- Info plates and display material layouts
- Concepts for product zones and corners
- Customer-facing presentation visuals
📐 Production-Ready Layout Prep
- Approved layouts adapted to required sizes
- Element placement specifications
- Organised final set of design assets
Rates cover design work only. Manufacturing, printing, advertising placement and trademark registration are outside our scope.
Material lab
Absorbs ink. Colours drop about 12% in saturation — we compensate in the artwork.
01 / 04Interactive
Anatomy of a pack
Tap a point on the carton. Every panel does one job, and the job decides the layout.
The three-foot face
Brand mark, product name and one benefit. Nothing else competes at aisle distance.
Works
Twelve days,four moves
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Day 01
Brief & shelf audit
We look at where the product will physically stand and who stands next to it.
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Day 03
Concept routes
Two or three visual directions, each with a different centre of gravity.
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Day 07
Layout build
Chosen route drawn out across every panel, format and presentation card.
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Day 12
Asset handover
Sized files, placement specs and a labelled folder structure you can pass on.
Words we use
Dieline
The flat outline a carton is cut and creased from. Everything we draw sits inside it.
Face panel
The side a shopper meets first. It carries the decision, not the details.
Keyline
A hairline frame used to hold an element without adding visual weight.
Bleed
Artwork extended past the trim so no white sliver appears after cutting.
Shelf block
Several facings side by side. Good packaging designs for the block, not the single unit.
Asset pack
The final labelled folder: sized layouts, specs, fonts list, placement notes.
The three‑second
test
Drag the slider to walk away from the shelf. Whatever survives at nine feet is the only thing your packaging really says.
Bottled in small runs. Contains mineral salt, citrus peel and cane sugar. Best served cold with a wide slice of grapefruit.
Voices
01 / 06Call me
Tell us what is going on the shelf. We answer within one business day.
